Lynda - Learning Google Tag Manager
https://www.lynda.com/Google-Tag-Manager-tutorials/Learning-Google-Tag-Manager/2243055-2.html
Google
Tag Manager is a hugely popular technology that allows marketers to
easily manage all their website and app tags from one central tool.
This, in turn, frees marketers from their dependency on IT or web
development departments—when they want to add or alter a snippet of
analytics or tracking code, they can do it themselves by adding it to
the existing tag container. This course shows marketers how to
effectively leverage Google Tag Manager. Discover how to best work with
accounts and containers, leverage the Google Analytics built-in tags,
work with control versions and user access, create custom variables and
javascript, fire Google Analytics events using triggers, and more. Plus,
discover crucial time-saving best practices that will help you avoid
many common mistakes.
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